Creative Direction / Art Direction / Integrated Marketing The Element West on TuneIn is the home for all West Coast artists. This is a sub station of The Element. The creative direction stems from graphics and logos already created but flipped West Coast style. I provided creative direction for all social posts ranging from motion graphics, static assets and more. Artists came by our studios for interviews and custom liners to support The Element brand. I lead all art direction for photography and videography which can be seen in this case study here.