THE ELEMENT • TUNEIN
Creative Direction / Art Direction / Integrated Marketing
TuneIn has 60+ owned and operated stations. Four of which are dedicated to the hip hop genre. We decided to turn our top performing hip hop station HIP HOP BEAT into a global brand. I provided creative direction efforts for all visual communications ranging from digital media, print and motion graphics. Artists came by our studios for interviews and custom liners to support The Element brand. For content capture, I also lead all art direction in photography and videography which for all promo & marketing materials. See more photography here.